The Atlantic Union Bank Center in Harrisonburg, Virginia provides a modern and welcoming setting for the Rotary District 7570 Conference, designed to support learning, connection, and celebration.
Use the map for location reference, then scroll down for important conference parking instructions, shuttle times, and downtown evening parking information.
Conference parking is free. Friday attendees should register once for the conference virtual parking permit, and full permit and shuttle details are listed below.
Parking for the 2026 District Conference is provided free of charge in the Ballard Parking Deck, adjacent to the Atlantic Union Bank Center.
Ballard Parking Deck GPS address:
589 University Blvd, Harrisonburg, VA 22801
For those attending on Friday, you do need to register your vehicle with JMU for a virtual permit. This only needs to be done once for the entire conference.
Guests should go to jmu.aimsparking.com and click Redeem Event Permit.
Event name: 04/23/26 Rotary District 7570 Conference
Event permit code: 8831
Shuttle service will be available to and from the Hyatt Place and Courtyard by Marriott.
Friday: 7:30 am – 6:30 pm
Saturday: 6:30 am – 4:30 pm
During peak times, shuttles will run about every 15 to 20 minutes.
For those heading downtown for dinner, Harrisonburg offers multiple free parking options.
All four-hour parking is free, and spaces reserved for permit holders become free public parking after 5:00 pm and on weekends.
Recommended downtown options:
Water Street Parking Deck — 135 N Mason Street
Farmers Market & Municipal Parking Lots — 228 S Liberty Street
Shuttle service for Saturday night’s Foundation Dinner will also be available to and from the Hyatt and Courtyard.
Saturday evening shuttle hours: 5:30 pm – 10:30 pm
For those who choose to drive downtown, the same free evening and weekend parking options apply.